ReniGAD says ‘Block Party’ video shows how J’cans are entertaining themselves during pandemic
Dancehall
artiste ReniGAD says the music video for his Block Party track shows how
Jamaicans are entertaining themselves now that there are restrictions on
events.
In the music
video, which premiered on YouTube on Friday, the deejay is seen drinking and hanging
out with his friends.
“The
video depicts the energy of the song entirely, friends having a block party
anywhere they are gathered so no big club or event needed for us to hold we
vibes. Friends, liquor, music and girls and we good,” said ReniGAD (Formerly
Renigade of RDX).
“The
song and video is relatable to the average Jamaican especially now when we have
so many COVID-19 restrictions for big events. The ‘Block Party’ concept is how
we are entertaining ourselves and that’s why people love the song. It’s very
real to them.”
The music
video, which was shot in Tower Hill, Kingston 11, was directed by Posh Morris
and DJ Franko for Ovation Lab.
Meanwhile, ReniGAD,
who is still part of RDX, has embarked on a number of other solo projects. He
has released other songs like Bag, Wire, My G and Gyallery.