FORGET Netflix and HBO. Now there’s a different on-screen action that more Jamaicans are tuning into — Formula One (F1) racing. And Roland Crawford, CEO of Elite Performance in Linstead, St Catherine, is catering to that audience with his F1 Breakfast.

“I created F1 Breakfast to grow the Formula One community and introduce new members to the sport, especially high school students who have a passion for all things automotive,” Crawford told the Jamaica Observer’s weekly Auto Magazine.

The relaxation of the COVID-19 protocols couldn’t have been at a better time for Crawford as the F1 season opener at Bahrain was that same weekend. Crawford explained that F1 Breakfast would run every race weekend up until the final event in Abu Dhabi in November. For F1 Breakfast Crawford transforms his automotive services location into a mecca for F1 fans wanting to watch their favourite motorsport complete with multiple TVs from which to view the racing, breakfast options, and even F1 merchandise on sale. Entry is free.

“We’ve even had go-karts from Peter Rae at the venue,” said Crawford.

In the face of what has been a significant resurgence of worldwide interest in the highest level of auto racing, after a controversial 2021 season and the 2022 season seeing new vehicle design regulations enacted, Crawford expects F1 Breakfast will grow into a must-attend event for fans looking to share their interest.

“We have had great support from our local racing community so far.”