Video music director Kirk Lee is now venturing into the arena of music production. He has been building his own beats for years, and is now actively signing, producing and managing emerging talent under his BS Records imprint.

“The two artistes currently inked to me are Ikon D Link aka Bad Bunna, and Sunita aka Infvred; very talented artistes in their own rights who have powerful things to say. Another prospect who I’m working with is an artiste by the name of Cookie Queng, who has recorded over 40 songs for me so far, but we haven’t inked a deal as yet,” said the 37-year-old.

In the past, he has released music from Jah Vinci, Tommy Lee Sparta, and R-tadax.

“I have upcoming releases from Sean Kingston and Fantan Mojah among many others,” he said.

Lee is still doing a lot of work in music video production, especially with artistes who live stateside.

“I did seven videos for Zakasi, an artiste from New Jersey in August 2021. I did something for Shelly Belly the month after that. Also did work with Damand Blue, an artiste from Baltimore, represented by the label Universal Music,” he said.

Born in Kingston, he attended Indian River State College, and later returned to the island to establish RoadBlock! Films as his tag. His big break came when he began working with the late producer Patrick “Roach” Samuels who created Lee’s debut directorial opportunity to direct UIM productions’ Purge Medley in 2006.

Kirk Lee built up a great reputation as the man behind the lens on videos such as Ding Dong’s Holiday, Beenie Man and Sean Paul’s Greatest Gallis, Popcaan’s Only Man She Wants, and Vybz Kartel’s Straight Jeans and Fitted, Coloring Book, and Summertime, which, after its release, was designated an Apple iTunes and Streams Award for its excellent streaming performance.

“A great music video doesn’t just bring a song to life — often, it lends the song a new one,” he said.

In 2003, Lee shot his first and so far his only feature film to date, Castle in the Sky, and the film was screened at South Africa’s film festival. He is presently in the United States, working on his next feature film idea.