SADIQUE Cameron, director of Tropik Entertainment — promoters of the Koola Fete day beach party — says his team is pulling out all the stops to ensure that Sunday’s staging will be memorable following the closure of the entertainment industry for over two years.

“It feels great because we know the crippling effect COVID-19 had on the entertainment sector in the country, and we were very disappointed with the fact that we never got to host the event that was planned earlier this year due to the permit being turned down. As such, we are now eager to create and deliver a premium event to our loyal patrons, and we also have the opportunity to showcase our capabilities as a production company in creating amazing visuals for our patrons to enjoy,” he told the Jamaica Observer.

The cooler-friendly event will be held at Palm Atlantic in Black River, St Elizabeth. Music will be provided by DJs Crawbi, Dunrich, Marvin, Skibbu, Supa G, and G-Go Sound.

Cameron further said that after careful analysis, he decided to provide the patrons of his hometown with an all-inclusive experience, to ensure that they have a good time.

“St Elizabeth is home to some very great events but most persons in the streets find them somewhat too expensive. As such, we decided to create a premium event at a cost-effective rate which would allow patrons to have the same quality experience, just at a cheaper cost. We are hoping to create and deliver the best package possible for our patrons so they can come on out and have some great fun. Based on the feedback we are receiving via face to face and social media we can safely say this event is a highly anticipated one,” he said.

In light of novel coronavirus and monekypox health concerns, the promoter says they will have the necessary measures in place to ensure that partygoers will be as safe as possible.

“We are most definitely conscious of both illnesses, and as such we are making a conscious effort to control the possibility of contamination and spreading by creating a spacious venue and strategically placing multiple sanitary stations throughout said venue,” he added.

In the same breath, Cameron had a few words of advice for fellow promoters who want to execute successful events.

“Put the patrons first and serve them to the best of your capabilities. Create a team of hard-working and highly dependable people who are willing to put in the work it takes to bring the vision of the event to life. It does take a lot of work but just keep at it and give it your best and make sure you put God in everything you do,” he said.