Trinidadian promoter Vychalle Singh says the line-up for his inaugural Kings of the Earth concert, slated for November 26, is geared toward spreading positivity through music.

“The cast assembled have a wealth of positive content and since the pandemic we have not seen any of these talented performers on our shores, all of whom are favourites and never disappoint the reggae fans of the world,” he told the Jamaica Observer.

Slated for Queen’s Park Savannah, the event will see performances from Anthony B, Capleton, Cocoa Tea, and Sizzla.

Singh further said his team believes now is an optimum time to host the show, especially with the rise of negative influences all-round.

“The marketing campaign created for the event is themed ‘The Return to Consciousness’.This is a reminder to everyone that in this era of social media and the rapid access to all kinds of information — one must always be and conscious of reality,” he said.

According to Singh, Trinidadians have a great appreciation for Jamaican music and has embraced it as their own.

“We see the genres as one culture. We call it [reggae] ‘conscious’ in T&T. It has always been a part of mainstream music in all elements of entertainment and dancehall more a high-energy festive, party, fete, high-energy form of expression like soca and trap,” he explains.

A fraction of the profits from the event will be donated to a hotline geared towards conflict mediation for citizens.

“Part proceeds are going to be directed to a help hotline that will primarily focus on subjects such as conflict resolution, anger management, adult literacy and other issues troubling the young male and female citizens of or twin island state. The hotline will be manned by trained experienced psychologists and guidance professionals and we are non the process of identifying lifetime corporate partners in the private and public sector — the ones that care hopefully,” Singh explained.

As the team anticipates thousands to gather for the show, the conceptualiser is encouraging patrons to share in the festivities, while also encouraging more merging of Caribbean cultures.

“Other than the overall experience of this First-World production with regards to stage, lighting, sound, art, music, self expression and down right positive content, the Caribbean flavour we share among our islands with regards to our cuisines, beverages, patois and dance — just to name a few, is unique to the world and more partnerships between our similar but different cultures should be marketed to the global travellers and media so reinvestment and development could be achieved so as to improve the lives of all involved,” he said.