Pink has certainly been having a moment since March when Valentino Creative Director Pierpaolo Piccioli sent an 81-look pink collection down the Fall 2022 Ready-to-Wear runway. The collection, as well as the buzz around Greta Gerwig’s upcoming Barbie film, helped spawn a sickenly sweet style shift called Barbiecore.

The trend, which sees everyday women (and men, in some instances) rocking the doll’s signature hot pink in everyday life, ruled the summer and continues to be a go-to in Pink-tober. And LOUD Fashion Managing Director Doneisha Johnson (a true Barb herself) has transformed her boutiques into Barbieland. From snazzy business casual sets to athleisure options and everything in between, Johnson says a pink-infused ensemble is absolutely in season.

In celebration of Pink-tober LOUD Fashion is offering a 10% discount on all pink clothes and shoes.

LOUD Fashion

• Montego Bay •(876) 487-LOUD (5683)

• Kingston (876) • 877-LOUD (5683)

• Ocho Rios •(876) 648-1218

IG: @loudfashion

Photos: Deshawn Smith (Foster Shots)

Models: Dahlia Fennell and Shakena Cobban