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Musk takes the axe to Twitter
A sign is pictured outside the Twitter headquarters in San Francisco, Wednesday, October 26, 2022. A court has given Elon Musk until Friday to close his April agreement to acquire the company after he earlier tried to back out of the deal. (AP Photo/Godofredo A. Vásquez)
Business, CBR, Digital Life
November 1, 2022

Musk takes the axe to Twitter

Twitter employees got their first ultimatum from new boss Elon Musk: introduce paid verification by November 7 or be fired. Musk has been explicit in the months following purchase of Twitter that he planned to make major changes, particularly to confirm accounts and how bots were handled.

The billionaire entrepreneur, who completed his $44-billion acquisition asked managers to draw up lists of team members who could be let go. Over his first four days Musk made quick changes with the help of Tesla engineers as advisors. He plans as much as a 75 per cent cut in staff with big layoffs of middle managers and engineers.

According to the Washington Post report, Twitter had already anticipated cutting funding to infrastructure sites, including its data centres. Musk has said that, as the owner of Twitter, he would loosen content moderation policies and potentially pivot the company to a subscription-based profit model.

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