Jahvy Ambassador elated with management deal with 450
Popular producer Jahvy Ambassador is pleased with the trajectory dancehall artiste 450’s career has been on since his breakout in 2019.
“[The] tracks have been doing great so far. The fans have been extremely receptive of all the music 450 has been putting out,” he told OBSERVER ONLINE.
450’s two most recent releases are Time Fi You and Roses which have one million and 380,000 views on YouTube, respectively.
His 2021 single Imperfection thrusted him into the limelight and cemented him as a mainstay in the dancehall space. 450 found further success with hit singles such as Journey and Gyal Thief. He has performed at Reggae Sumfest and New Rules.
Through Jahvy’s leadership, 450 gained exposure in all the possible areas in the industry, which helped the artiste maintain his success and relevance.
“What can I say, I know real talent when I see it and 450 is pure talent. For me, it is not only about the business but the friendship as well and that is why we will remain successful as a team,” the producer whose given name is Jahvel Morrison explained.
Jahvy is the principal of the Tru Ambassador Ent label. Over the course of his career, the producer has been the mastermind behind many dancehall hits performed by Alkaline, Mavado, Kranium and more. He has since stepped into a new creative responsibility – that of artiste management.
The producer also had some words of encouragement for aspiring producers.
“Just keep working hard and stay prepared. Always work on music as much as you possibly can it helps you grow your talent and keep you prepared for when it’s time for your breakout,” he said.
With this first managerial stint reaping positive rewards thus far, there is much more in store from Jahvy, with new productions and performances in the pipeline. The 2020 groundbreaking Soul Survivor Riddim, which lead to his Atlantic Records signing for Kranium, was recently used in a campaign for the UK branch of Wray & Nephew Ltd. In addition, luxury brand Givenchy utilized Ocean Wave, the hugely successful collaboration with Alkaline, as the soundtrack for the brand’s Spring/ Summer 2023 collection.
