Eliciting joy via succulents
Plant enthusiast Sabrina Reynolds specialises in succulents and bromeliads. The not-so-typical ones. It’s one way to ensure repeat business, she tells SO Gardening. “People like unusual but pretty things, and setting yourself apart in business is one way to keep the doors open. Over the years, I have tried to stay ahead by importing plants that are not yet available in Jamaica. Once they become common I shift to other varieties and move on to offering the next best varieties available.
Reynolds keeps prices down by allowing those she imports to grow and multiply or propagate before reselling them locally. “This gives me the opportunity to sell them cheaper, as importation costs are high. I acclimatise the plants to our local climate to make sure they are sturdy before I sell them,” she says.
Her succulents are found in a rustic oasis with driftwood and repurposed material. Reynolds places her succulents in pots and masks, piquing interest further to those in search of the not-so-typical. Little surprise that when customers visit, their reaction is that of a kid in a candy store. “My biggest pleasure in business,” concludes Reynolds, “is offering people unique items that make them feel special, bring joy and a smile on their faces.”