Unicomer acquires global RadioShack brand
Unicomer Group, through its affiliate Global Franchising Corporation (GFC), recently acquired RadioShack’s intellectual property assets and domains in about 70 countries around the world, including the United States, Canada, Europe, and China.
Also having a presence locally, this means the RadioShack brand in the Unicomer Group will have operations across more than 2,000 points of sale globally.
“We have led a successful expansion strategy for the brand. This acquisition will allow us to start another phase of growth and innovation in the shopping experience with the latest technology. We have consolidated a franchise we have been operating for 25 years, one through which we have generated thousands of employment opportunities in Central America, South America, and the Caribbean,” said Rudy Siman, director and vice-president of franchises at Unicomer Group.
RadioShack, a US-based company which began operations over a century ago, specialises in the sale of technology products. The Unicomer Group first acquired the RadioShack franchise in El Salvador in 1998 with a vision of expanding throughout Latin America. In 2015, the group later acquired RadioShack’s brands, intellectual property and existing franchise agreements for Central America, South America, and the Caribbean, further allowing it to continue consolidating and promoting technological innovation in these regions to become one of the largest independent RadioShack franchise owners in the world.
Unicomer has more than two million active clients who enjoy different credit programmes extending to independent entrepreneurs including micro-entrepreneurs. Through its local conglomerate, the group which also carries the RadioShack brand, consists of a number of other entities including Courts, Courts Optical, Courts Ready Cash, Ashley Furniture Store and Lucky Dollar.
“We will continue to offer a robust innovative product portfolio that makes the life of our customers easier, along with an extensive benefit programme that adds value to every purchase. Our challenge is to continue innovating in both directions and remain on our customers’ top of mind,” Siman stated.
