Digital creator Chad Luchey and recording artiste and entertainer Denyque will host the Pepsi Cola Jamaica booth at Reggae Sumfest for the two festival nights.

This dynamic duo, known for their vibrant personalities and engaging content, will bring a synergistic energy to the booth, making it the ultimate destination for festival-goers.

Reggae Sumfest got going on July 16 and climaxes in a stage show on Friday and Saturday at the Catherine Hall Entertainment Centre in Montego Bay, St James.

Pepsi is the exclusive non-alcoholic beverage sponsor for the event.

Having previously collaborated with Pepsi, Chad and Denyque have established themselves as trusted voices within the digital sphere.

Their authentic approach and ability to connect with their audiences have garnered them a dedicated following, making them the perfect choice to represent the brand at the music festival.

Pepsi brand coordinator, Yanique Dawkins, said: “We are thrilled to have Chad Luchey and Denyque as the hosts of our booth at Reggae Sumfest this year. Their infectious energy and ability to connect with their audience align perfectly with our brand values.”

She continued: “Together, we aim to create a memorable and enjoyable experience for patrons, where they can not only enjoy our products but also engage with their favourite influencers.”

The Pepsi booth has been specially designed to pay tribute to Jamaica’s rich musical heritage, and will serve as the ultimate hub for music enthusiasts to immerse themselves in the festival’s electrifying ambience with refreshing beverages and interactive activities.

With an array of influencers and VIPs in attendance, along with surprise guest artistes, and giveaways all throughout the nights, this booth is set to be a highlight of the festival.

Chad Luchey, in expressing his excitement, said, “If you know Pepsi you know they love three things — great music, amazing food, and of course an ice cold Pepsi! Who doesn’t? In true Pepsi style the booth will be the perfect hub for capturing candid moments whether it’s for IG, YouTube or TikTok while creating great memories.”

Denyque, who is most excited about partying in style, indicated the importance of fashion and visual aesthetics in creating a memorable experience for festival attendees.

“I’m an artist, so when you add that authenticity to this collaboration people can always expect to be positively impacted. [As for the] aesthetics, we’re going to ensure that everybody has an incredible and memorable time when they pass through the Pepsi booth, and also we want the people that couldn’t make it to experience it through the lens of us that were present and in the moment.”