Pepsi brings the vibes to Reggae Sumfest 2023
Stephen "Di Genius" McGregor (left) and his brother Chino McGregor delivered an emotional set for the fans at Reggae Sumfest before joining their father, legendary reggae crooner Freddie McGregor, for an unforgettable tribute performance. (Photo: itslynkyy)
Entertainment, Music
July 25, 2023

Pepsi brings the vibes to Reggae Sumfest 2023

THE Pepsi and Ocean Spray booth at Reggae Sumfest 2023 was a lively celebration of Jamaica’s musical heritage. It served as a vibrant hub for music enthusiasts and offered various Pepsi and Ocean Spray drink mixes.

Hosted by digital creator Chad Luchey and recording artiste Denyque, it exuded infectious energy and drew in fans, creating a party-like atmosphere. With influencers, VIPs, and artistes in attendance, the booth was among the festival’s highlight. Patrons were able to either chill and play rounds of Jenga, spin the wheel for a chance to win merch, capture star-studded moments, or show off their best dance moves with the Pepsi brand ambassadors. Pepsi-Cola Jamaica proudly served as the exclusive non-alcoholic beverage sponsor of Reggae Sumfest.

Entertainer Denyque (left), along with Pepsi brand ambassadors Devonae Mason, Robyn Smith and Monique Lee-Sin, kept the vibes going all night. (Photo: itslynkyy)
Minister of Tourism Edmund Bartlett (centre) is flanked by Pepsi-Cola Jamaica’s Yanique Dawkins and talent manager and CampLuxe co-creator Karen Clarke.(Photo: contributed)
Pepsi and Ocean Spray booth at Reggae Sumfest 2023 paid homage to Jamaica’s sound system culture. (Photo: itslynkyy)
Hosts of the Pepsi and Ocean Spray booth, recording artiste and entertainer Denyque and digital creator Chad Luchey, paused for a photo op at the during Reggae Sumfest 2023. (Photo: itslynkyy)
Kevaun “Merchii Don” Merchant chose a white FiercebyDre shirt, complemented by ASOS pants and retro Nike Dunks pandas to complete his look on FestivalNight II of Reggae Sumfest 2023. (Photo: itslynkyy)
(From left) Pepsi-Cola Jamaica’s Yanique Dawkins, Member of Parliament for St Thomas Eastern and dental surgeon Michelle Charles, and her son digital creator Chad Luchey, were spotted at the Pepsi and Ocean Spray booth at Reggae Sumfest 2023.(Photo: itslynkyy)
General manager of Pepsi-Cola Jamaica Chantelle Richards gave the Jamaica Observer lensman her best side at the Pepsi and Ocean Spray booth at Reggae Sumfest 2023. (Photo: itslynkyy)
Attorney-at-law and media personality Talia Soares stepped out in an emerald ruffle crop top and pants set for FestivalNight II (Photo: itslynkyy)
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