BARCELONA, Spain (AP) — One week after the president of the Spanish football federation kissed a player during the Women’s World Cup awards ceremony, his reputation is in tatters and he’s out of his job.

Luis Rubiales, whose leadership of Spanish football had already been marked by successes tinged with scandal, wrecked his career by offending millions worldwide with his conduct at the final in Sydney, Australia, when he also grabbed his crotch in a victory gesture.

“Rubiales cannot run Spanish football again,” Spanish minister María Jesús Montero said Sunday, a day after he was provisionally suspended by FIFA for 90 days.

“We had enough of him when he marred the great triumph of women’s football with his intolerable attitude.”

FIFA moved against Rubiales after he refused to step down and defiantly told an emergency assembly of his federation on Friday that he was the victim of a “witch hunt” by “false feminists.”

On a day that will go down as one of the ugliest in Spanish football, Rubiales said that forward Jenni Hermoso had consented to the “mutual” kiss. Hermoso replied in two statements to say that was false and that she considered herself the victim of an abuse of power. She also accused the federation of trying to pressure her into supporting Rubiales. The federation hit back by saying she was lying and that it would take legal action against her.

As part of his suspension of Rubiales, FIFA disciplinary judge Jorge Palacio ordered Rubiales and the federation not to contact Hermoso.

Spain’s government is also pursuing his permanent removal in Spain’s Administrative Court for Sports. The court will meet next week to consider the government’s lawsuit for an alleged abuse of power and for allegedly committing acts that tarnished the dignity and decorum of a sporting event. If found guilty, Rubiales could be ruled unfit to hold office.

Rubiales was replaced by his vice president Pedro Rocha, who will act as interim chief in his absence. Rocha is considered to be a confidant of Rubiales.

On Sunday, Rocha called an emergency meeting of the regional federation chiefs to discuss the crisis.

The behaviour of Rubiales not only has tarnished the greatest feat of Spanish women’s football, it has also torn apart his federation.

The only public support Rubiales has received came during Friday’s general assembly when he was applauded several times by parts of the mostly male crowd, which was made up of regional federation officials, coaches, referees and players from lower divisions.

But his refusal to go quietly led to some resignations from his board, including the vice president in charge of women’s football.

Those who applauded his diatribe included women’s coach Jorge Vilda — Hermoso’s coach — and Spain’s men’s coach Luis de la Fuente. But once FIFA took down Rubiales, it took only hours for both coaches to issue statements sanctioning their suddenly former boss.

Rubiales is a 46-year-old former player who headed a players’ union – which this week joined the chorus demanding his resignation – before he was elected to run the federation in 2018. He has not shied away from controversy since, but has shored up internal support by boosting revenues.