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A Meticulously Curated Retail Showhouse
The living room is tastefully accessorised with a faux olive plant, vibrant throw pillows, a brass bench, oversized wall art and agate and brass accessories. (Photos: Lance Brown)
Lifestyle, Style, Style Observer
October 21, 2023

A Meticulously Curated Retail Showhouse

HOME is not just a furniture store; it’s a meticulously curated retail showhouse that brings the essence of a contemporary dream home to life. Every element — from furniture and accessories to cabinetry, doors, moldings, flooring, tiles, lighting, wallpaper, and paint — is thoughtfully chosen and available for purchase through custom orders.

This concept revolutionises the furniture shopping experience by encapsulating an entire living space that customers can envision as their own. In tandem with its physical presence, HOME has harnessed the power of the digital realm. Its online portal serves as a treasure trove where clients can explore an extensive array of products, spanning past and present showhouses.

This hybrid approach lets customers transition seamlessly between the tactile experience of the showhouse and the convenience of online shopping. More than just furniture, HOME extends its scope to encompass millwork solutions. Clients will eventually have the privilege of ordering bespoke kitchen cabinets, closets, and bathroom cabinetry, inspired by the captivating displays they encounter within the showhouse. In essence, HOME signifies a new era of furniture and décor shopping. By blending the tangible beauty of a physical showroom with the accessibility and versatility of an online catalogue, the company is redefining the way customers bring their dream homes to life.

The company has outfitted its first pop-up experience where clients are given the opportunity to see, feel and appreciate how a piece of furniture, window treatment, accessory or wall treatment could fit into their own space, and many pieces can be modified to suit individual specifications. Viewings are scheduled by appointment only, which allows each client to receive a personalised and intimate experience with a member of the team.

HOME: A shopping experience cutrated by If Walls Could Talk

Furniture shopping can be stressful and tedious when you are not able to envision what a piece would look like in your home. How often have you purchased an item, only to realise it doesn’t suit your space? HOME Showhouse is a pop-up retail experience that is intentionally curated to feel like a modern dream home. The designers and transformation specialists from If Walls Could Talk curated a space that would deliver a lasting experience for visitors. HOME is a hybrid way of buying furniture, incorporating a physical space where clients can view and select individual pieces, or complete rooms; and complete their purchase via an online platform.

For more information on HOME Showhouse, visit www.ifwallscouldtalkja.com,

www.instagram.com/homeshowhouse. Or email jsmith@ifwallscouldtalkja.com

The primary bedroom’s bold design features graphic wallpaper accentuated by a black bouclé king bedframe and textured throw pillows.
Plush bedding adorns a velvet upholstered bedframe in the guest room. Natural fibre accessories infuse elements of the tropical modern aesthetic seen throughout the home.
Walls are painted in colours curated by the in-house team and available for purchase.
The reception patio greets visitors with a boho-chic aesthetic complete with sepia-toned banana leaf printed wallpaper.
An inviting living room vignette invites guests to feel the textured jute rug beneath their toes while lounging in one of the many sectionals upholstered in high-quality-performance fabric.
A tastefully styled arched black metal curio cabinet
Coffee table books, ceramic vases and marble bookends are a few of the details that add to the impeccably styled interior.
An eclectic mixture of textured seating, surrounding a wood table with a fluted base
A hint of modern tropicals can be found in the accessories. Featured is a round cane mirror, glass vase atop a sleek wood media console.
The experience includes a personalised consultation in the HOME office.
A selection of window treatments can be found. Featured here is a screen roller shade that perfectly complements a stain-resistant media lounger.
A bright sunroom adjacent to the primary suite is styled with the ideal furniture for lounging.
If Walls Could Talk Managing Director and Lead Designer Joelle Smith

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