Popular Caribbean-focused online casino and gaming site iRock.bet has announced platinum-selling reggae-dancehall artiste Busy Signal as its newest brand ambassador.

Busy Signal, known for his high-energy performances and popular hits like, “Watch out for this (Bumaye)” ft Major Lazer, “Step Out” and “Stay So”, “is a perfect fit for iRock.bet’s mission of providing fun and exciting gaming experiences to its customers.”

iRock.bet said that as a brand ambassador, Busy Signal will create “unique” and “engaging” content for the site’s users and his fans.

“With Busy Signal on board as its brand ambassador, iRock.bet is poised to take the online gaming world by storm…This alignment, in addition to the brand campaign, will see him making cameos, at iRock.bet events, bringing his signature sound and style to the world of online gaming,” it said.

“We are thrilled to have Busy Signal on board as our brand ambassador,” says iRock.bet “His energy, talent, professionalism and charisma perfectly embody the spirit of our brand, and we can’t wait to see what we can accomplish together,” iRock.bet added.

Busy Signal expressed, “I’m always grateful for platforms which allow me to authentically showcase my music, energy and style. This partnership with iRock.bet, with their vision of engaging the Caribbean through online gaming, allows me to continue to engage with my fans, grow my brand and to make more music and more moves in the industry, I expect a great alignment as we ‘rock’ the Caribbean together.”