BILLINGS, Montana (AP) — Astronaut Frank Borman, who commanded Apollo 8’s historic Christmas 1968 flight that circled the moon 10 times and paved the way for the lunar landing the next year, has died. He was 95.

Borman died Tuesday in Billings, Montana, according to NASA.

Borman also led troubled Eastern Airlines in the 1970s and early ’80s after leaving the astronaut corps.

But he was best known for his NASA duties. He and his crew, James Lovell and William Anders, were the first Apollo mission to fly to the moon — and to see Earth as a distant sphere in space.

“Today we remember one of NASA’s best. Astronaut Frank Borman was a true American hero,” NASA Administrator Bill Nelson said in a statement Thursday. “His lifelong love for aviation and exploration was only surpassed by his love for his wife Susan.”

Launched from Florida’s Cape Canaveral on December 21, 1968, the Apollo 8 trio spent three days travelling to the moon, and slipped into lunar orbit on Christmas Eve. After they circled 10 times on December 24-25, they headed home on December 27.

On Christmas Eve, the astronauts read from the Book of Genesis in a live telecast from the orbiter: “In the beginning, God created the heaven and the earth. And the earth was without form, and void; and darkness was upon the face of the deep.”

Borman ended the broadcast with, “And from the crew of Apollo 8, we close with good night, good luck, a Merry Christmas, and God bless all of you — all of you on the good Earth.”

Lovell and Borman had previously flown together during the two-week Gemini 7 mission, which launched on December 4, 1965 — and, at only 120 feet apart, completed the first space orbital rendezvous with Gemini 6.

“Gemini was a tough go,” Borman told The Associated Press in 1998. “It was smaller than the front seat of a Volkswagen bug. It made Apollo seem like a super-duper, plush touring bus.”

In his book, “Countdown: An Autobiography,” Borman said Apollo 8 was originally supposed to orbit Earth. The success of Apollo 7’s mission in October 1968 to show system reliability on long-duration flights made NASA decide it was time to take a shot at flying to the moon.

But Borman said there was another reason NASA changed the plan: the agency wanted to beat the Russians. Borman said he thought one orbit would suffice.

“My main concern in this whole flight was to get there ahead of the Russians and get home. That was a significant achievement in my eyes,” Borman explained at a Chicago appearance in 2017.

It was on the crew’s fourth orbit that Anders snapped the iconic “Earthrise” photo showing a blue and white Earth rising above the grey lunar landscape.

Borman wrote about how the Earth looked from afar: “We were the first humans to see the world in its majestic totality, an intensely emotional experience for each of us. We said nothing to each other, but I was sure our thoughts were identical — of our families on that spinning globe. And maybe we shared another thought I had, This must be what God sees.”

After NASA, Borman’s aviation career ventured into business in 1970 when he joined Eastern Airlines — at that time the nation’s fourth-largest airline. He eventually became Eastern’s president and CEO and in 1976 also became its chairman of the board.

Borman’s tenure at Eastern saw fuel prices increase sharply and the government deregulate the airline industry. The airline became increasingly unprofitable, debt-ridden and torn by labour tensions. He resigned in 1986 and moved to Las Cruces, New Mexico.

In his autobiography, Borman wrote that his fascination with flying began in his teens when he and his father would assemble model airplanes. At age 15, Borman took flying lessons, using money he had saved working as a bag boy and pumping gas after school. He took his first solo flight after eight hours of dual instruction. He continued flying into his 90s.

Borman was born in Gary, Indiana, but was raised in Tucson, Arizona. He attended the US Military Academy at West Point, where he earned a bachelor of science degree in 1950.