Merry Christmas
First Things First…
Coca-Cola is inviting fans around the world to create and share “real magic” this holiday season by combining iconic brand assets like its cherished depictions of Santa Claus, created by Haddon Sundblom in 1931, and the beloved Coca-Cola Caravan trucks and polar bears with the power of Artificial Intelligence (AI) technology.
And, guess who’s front and centre for the campaign? Canadian-Jamaican supermodel Winnie Harlow, of course! Harlow shared on her IG page, “Nothing more magical than feeling seen. I’ve never been able to find holiday cards that represent me — that’s why I’m so grateful for the inclusivity and creativity unlocked by Coca-Cola’s AI tool, Create Real Magic! I’ve tailored my cards to my own unique experiences, celebrations and traditions to send to my loved ones.”
Consumers can visit CreateRealMagic.com to generate digital greeting cards by reimagining iconic Coca-Cola images and characters through the creative prism of AI tools. Personalised cards can be downloaded, emailed to family and friends, or posted to social media.
And…In more #WinnieHarlow news…
The Rock-blooded stunner covers Elle Canada’s Winter 2023 issue.
Credits
Publisher: @sophiebanford
Editor-in-chief: @joannafox
Art director: @samputhputh
Story by: @sumibandz
Photographers: @carlosalyse
Creative director: @olivia_leblanc
Stylist @jaclynbonavota: (@cadreartists)
Makeup artist: @billieegene (@opusbeauty)
Hairstylist: @dhairiusnyc (@factorydowntown)
Producer: @penelope.lm
Set Producer: @amayafaria
Photography assistants: Brandon Jones and @testthelights
Stylist assistant: @amermacarambon
Studio and art pieces: @barryxballstudio
Also…
Let’s take a look at some of the most spectacular Christmas decorations that some of our favourite luxury fashion, lifestyle and beauty houses from around the world rolled out this season…
Let’s start with Dior…
Dior boutiques around the world have been poetically illuminated. Celebrating the magic of the Dior Cruise 2023 collection conceptualised by Maria Grazia Chiuri, these displays welcome visitors to a spellbinding atmosphere, enhanced by scintillating installations specially conceived for each location.
And then onto Harrods…
The Christmas window displays at Harrods are widely renowned, but for the festive season 2023, the iconic department store has surpassed its own legendary status. After upping the ante last year with a stellar display courtesy of Christian Dior, this year Harrods partnered with Valentino to unveil a nine-metre-tall Christmas tree. And pink? Are we even surprised after the Barbie movie takeover this year and most recently, Nicki Minaj’s Pink Friday 2 album release and the “Gag City”.
Stopping at Bergdorf Goodman…
For 2023, Bergdorf’s dazzles once again! This year’s theme is “Isn’t It Brilliant”. Jam-packed with mirrors, chrome, neon, crystals, and other reflective surfaces, this year’s windows and the stories they tell are fantastic!
Now heading over to Saks Fifth Avenue…
The Saks Fifth Avenue flagship store, which is located in Midtown Manhattan, offers an experience like no other flagship store in the city. It’s one of the original stores responsible for helping to make Fifth Ave a must-visit shopping destination. Saks Fifth Avenue does not only boast festive holiday windows but also an annual theatrical light show. Seeing the holiday light show at Saks has become a tradition for many locals and visitors. The light show is accompanied by music and repeats itself every 10 minutes from 5:00 pm to 11:00 pm.
