In an alliance that promises to redefine the Caribbean carnival experience, Xodus Carnival and FirstRock Group proudly announced a 5-year sponsorship agreement valued at $20 million.

This strategic partnership, extending from 2024 to 2028, not only cements seven years of unwavering support from FirstRock Group but also marks a historic chapter in Xodus Carnival.

Pierre Goubault, CEO of Xodus Carnival, expressed his enthusiasm for this extended partnership, stating: “This marks the longest multi-year sponsorship for Xodus and is aligned with our vision to grow and expand the Xodus brand and continuously improve the experience we provide to our revellers.”

Sable-Joy McLaren, senior manager, group marketing at FirstRock, for her part, said: “What Pierre and the team have achieved with the brand over the years, expanding its impact not just locally but regionally, is truly impressive. The FirstRock Group is excited to play a pivotal role in the continued success and growth of the Xodus brand, and we’ve expanded the sponsorship to include Dolla Financial in a more impactful way,” she exclaimed.

This strategic partnership between Xodus Carnival, FirstRock Group, Dolla Financial, and Ultra Financier promises a kaleidoscopic celebration uniting communities and setting new standards for the future of Caribbean carnivals.

From left: David Henriques, CEO, Ultra Financier Limited; Pierre Goubault, CEO, Xodus Carnival Company; Sable-Joy McLaren, senior manager, group marketing, FirstRock Group; Tashoni Ellis, group manager, Dolla Financial Services; and Scott Dunn, group managing director, Dream Entertainment Limited., seal their partnership at the Xodus Showroom recently.