Atlantys promoter Gravity Entertainment says Friday’s second staging of the event is geared towards promoting unity.

“One of our approach for this second event is to make sure we build a relationship with persons from different regions of the Caribbean. So, for the team, we are not keeping a party for the sake of keeping a party; we are building a brand that reflects integration and unity,” Roydene Wilson, co-founder and director of Gravity Entertainment, told Observer Online.

“Coupled with that [is] the thoughtfulness behind our marketing. For example, the customised cups says that ‘we see you as our valued customer and we want you to feel extra special’,” Wilson added.

The event will be held at Tennis Court at the UWI Mona Bowl. It will feature Richie Ras, CopperCyclone, ZJ Zess, Kevi the Kinetic, Selector Watty, Fyah Man, JJ Deadlock, Dj Scott the Supreme, DJ Jubba, DJ Breeze and DJ Heatwave.
Wilson further noted that the promotion process has been smooth sailing, thanks to support from various entities and team members.

“The team has expanded over the course of the promotional period. We have recruited from Maritime, UTech and UWI to ensure that we broaden our reach. Social media platforms have also been utilised which have garnered us traction from audiences that we probably did see ourselves reaching in the initial stages. For example, Maindanger has been posting our content and we even got a marketing feature from popular sensation Walk and Talk and upcoming artiste Nigy Boy. Ohzeen media has been a standing platform with us from the first event and since this year we have collaborated with Soul Designs as well,” he noted.

The director is imploring party-lovers to attend the event, which promises to be a grand time.

“Patrons should attend this event because we have been carrying them on a journey that shows quality promotion and acknowledgement for the people. So for us, it is imperative to carry it home with a bang, and that will be on the final night on Friday February 9. So, all the attractions that has been displayed like the cups, shirts, swimwear, social media influencers would be in vain if we didn’t execute a night to remember. Patrons should come with us to see what promises to be non-stop vibes and non-stop energy,” he said.