The 7th annual Jamaica Blue Mountain Coffee Festival unfolded this Saturday, March 2, amidst the misty ambience of Newcastle Parade Grounds in St Andrew.

Despite the humid weather, and occasional rain, attendees flocked to the hills, eager to immerse themselves in the festivities.

With hosting duties by Debbie Bissoon, the festival kicked off with pulsating rhythms and spirited giveaways.

A highlight of the opening ceremony was a performance by the Charles Town Maroons, led by Captain Rodney Rose. Clad in traditional attire, the group enthralled the audience with their singing and dancing.

As attendees explored the festival grounds, they were greeted by a selection of brands representing the finest in Jamaican coffee. From established favorites, like Cafe Blue, to emerging players like Guardian Group, the festival provided a platform for both well-established brands and burgeoning entrepreneurs to showcase their products.

Jeremy and Jheanelle Anderson, expressed their excitement at the opportunity to indulge in a variety of coffee-based delicacies.

“What motivated us to come is our love for coffee, of course,” remarked Jheanelle. “We’re looking forward to sampling the diverse array of food and beverages on offer,” added Jeremy, highlighting the festival’s role in promoting culinary innovation and economic diversification.

Daynah Parchment, brand manager for Eve’s Natural Almond Milk, underscored the importance of the event in spotlighting coffee-based products.

A good time was had by all. (Photo: Garfield Robinson)

“The coffee festival provides a unique opportunity to showcase our coffee-infused items and highlight the vibrant coffee culture of Jamaica,” she remarked.

In addition to indulging in culinary delights, attendees were treated to soul-stirring performances by local artistes Ras Padam, DBurnz, and DMG Band.

Aanticipation ran high for the intense barista and mixologist showdown in which Barista Romeo Bailey emerged victorious for his innovative coffee creations.

Tourism Minister Edmund Bartlett lauded the festival’s role in promoting economic growth and sustainability through initiatives like the Agri Linkages Exchange (ALEX) platform.

“The Agri Linkages Exchange platform has been instrumental in connecting local farmers with buyers in the hospitality and export sectors,” he remarked. “This has resulted in significant sales and economic growth, demonstrating the vital role of agriculture in Jamaica’s tourism value chain.

“I got the figure last night: $110 million of sale in one month from that Alex platform,” said Bartlett.

As the day drew to a close, attendees were treated to an array of prizes and giveaways, culminating in captivating performances by Amanyea, Alaine, and the Dwight Richards Band.