The Pacific Area Travel Writers Association (PATWA) has named Minister of Tourism, Edmund Bartlett, ‘Global Tourism Icon’ in recognition of what it says are his “outstanding contributions to the tourism industry.”

In a release on Thursday, PATWA said the accolade, which was presented on Wednesday, is a testament to Bartlett’s “relentless dedication to promoting sustainable tourism practices, fostering cultural exchange, and advancing the tourism sector on a global scale.”

“He has been at the forefront of initiatives aimed at enhancing visitor experiences, building resilience and creating economic opportunities for local communities through tourism,” the release read.”

Upon receiving the title, Bartlett expressed gratitude to PATWA for the recognition while emphasising the importance of collective action in advancing the tourism industry and underscoring the role of collaboration, innovation, and inclusivity in shaping the future of travel.

“It has been my life’s mission to ensure that the tourism sector in Jamaica flourishes in terms of arrivals, earnings, economic growth and resilience,” said Minister Bartlett. “I am pleased that through public-private sector partnerships we have not only weathered the most devastating period in global tourism history, but have elevated Jamaica as a premier travel destination and also set a benchmark for excellence in the global tourism landscape.”

Bartlett is leading a Jamaican delegation at ITB Berlin, the world’s largest travel trade show.

With more than 20 thousand participants expected this year, ITB Berlin is viewed as an important platform for the international tourism industry, facilitating knowledge and networking.