NWA launches ‘Duh Road’ campaign
KINGSTON, Jamaica— The National Works Agency (NWA) has launched a public awareness campaign called “Duh Road” to raise awareness of its critical role in infrastructure development.
The campaign, which is slated to last three months, is aimed at disseminating information about the Agency’s various projects and programmes which enhance infrastructure development in Jamaica.
“The National Works Agency is more than just a road agency; we are catalysts for progress,” said Stephen Shaw, communication and customer services manager at the NWA.
“From managing bridges to flood control systems and ensuring traffic management while adhering to environmental safety standards, our work spans a wide spectrum. We are dedicated to Jamaica’s overall infrastructure development, and we are excited to launch this public awareness campaign and invite all Jamaicans to ‘Duh Road’ with us,” he added.
With more than two decades of achievements since its establishment in 2001, the NWA has maintained and constructed more than 800 bridges and structures within Jamaica’s extensive road network, a release from the government agency said on Wednesday.
According to Shaw, notable recent milestones of the NWA include the official opening of Part B (II): Bull Bay to Yallah’s Bridge leg of the Southern Coastal Highway Improvement Project (SCHIP), alongside an ongoing, massive underground fibre-optic connectivity project which aims to enhance communication across over 49 Government agencies in the Kingston Metropolitan Area.
“Each infrastructure development project directly connects communities, not only fostering smoother travel but also facilitating access to economic opportunities for individuals and businesses alike,” said Shaw.
He pointed out that the ‘Duh Road’ campaign will also emphasise the importance of citizen participation in preserving NWA projects and infrastructure.
“The NWA aims to raise awareness about how Jamaicans can adhere to proper protocols to prevent damage to infrastructure caused by factors such as overweight vehicles, improper garbage disposal, illegal burning, and the misuse of heavy equipment,” Shaw disclosed.
He added: “The “Duh Road” campaign aims to disseminate informative content and actively engage the public by utilising various channels, including social media platforms and community engagement initiatives.”
