Carnival revellers shared their satisfaction at the Drink and Live Responsibly refresher booth as they grabbed a bottle of non-alcohol Heineken.
April 11, 2024
Revellers partied responsibly thanks to Red Stripe
RED Stripe’s commitment to safety and championing moderation was amplified at Sunday’s GenXS carnival road march as the beer giant deployed ‘Drink and Live Responsibly’ ambassadors at various touch points to remind revellers’ about safety, hydration, and responsible enjoyment.
Their duties ranged from vigilant crowd monitoring to reduce misuse of alcohol which could lead to intoxication and under-age drinking.
The team distributed essential refreshers such as cold rags and non-alcohol beverages like Heineken 0.0 and Malta.
As revellers embraced the freedom and authenticity of the carnival culture on Sunday, Red Stripe upheld the message of drink and live responsibly.
