ROME, Italy (AFP)— Italian fashion designer Roberto Cavalli, whose penchant for python and flamboyant animal prints made him the darling of the international jet set for decades, died Friday at 83, the luxury company said.

“It is with deep regret and a great sadness the Roberto Cavalli Maison participates in the passing of its founder Roberto Cavalli,” wrote the company in a statement sent to AFP.

“From humble beginnings in Florence Mr Cavalli succeeded in becoming a globally recognised name loved and respected by all,” said the company.

First seen in the 1970s on stars such as Sophia Loren and Brigitte Bardot, Cavalli’s skin-baring, eye-popping styles were still favoured years on by later generations of celebrities, from Kim Kardashian to Jennifer Lopez.

With a taste for Ferraris, thoroughbred horses, fat cigars and tailored shirts unbuttoned to expose his tanned chest, the designer’s private life also appeared the stuff of fantasy.

He married a Miss Universe runner-up, owned a purple helicopter and a Tuscan vineyard, and was on a first-name basis with A-listers like Sharon Stone and Cindy Crawford.

But the designer also weathered challenges, including a dry spell in the 1980s when minimalism took hold on runways and his form-fitting, feathered creations looked out of step.

A years-long trial in Italy on tax evasion charges ultimately ended in Cavalli’s acquittal, but after his eponymous fashion house began posting losses, a majority stake was sold to private equity in 2015.

Best known for his use of printed leather and stretchy, sand-blasted jeans, Cavalli always embraced the wow factor in his designs, never encountering an animal print he did not like.

The designer was tapped in 2005 to update the Playboy Bunnies’ scanty uniform — true to form, he introduced one version in leopard print.