A well-known member of the Jamaican Diaspora in the United States is urging Jamaicans overseas to be vigilant against misinformation and not to support any activity that may hurt brand Jamaica.

Dr Clovis Nelson issued the call to action against what he described as ‘anti-Jamaica activities’ in a post on social media on Tuesday.

His call comes ahead of a planned protest on Friday organised by some disgruntled members of the Jamaican Diaspora led by Captain Rupert Francis. The group says they intend to take a stand against the Government and a range of issues that they believe are plaguing Jamaican society.

But in his appeal, Dr Nelson said any activity that could damage brand Jamaica should not be supported.

“I am encouraging all Jamaicans, home and abroad, to unite in vigilance in the face of actions which are not in the interest of our country. We stand at a critical juncture in our nation’s history,” he said. “Despite the tireless efforts of the Andrew Holness administration to propel Jamaica towards first world status, a small but vocal group of individuals in the Diaspora seeks to discredit our beloved country on the international stage through misinformation along with misleading and inaccurate narratives,” Nelson also commented.

He urged Jamaicans in the wider Diaspora to repel what he says is a raft of misinformation and inaccurate narratives being advanced.

“We must not let them succeed. We must stand vigilant against actions that are not in the interest of Jamaica,” Nelson commented.

“There is no doubt that the Jamaican economy is in the best shape it has ever been for a very long time. Violent crime is down to a two-decade low. The government has been able to pass on benefits to the people by cutting GCT, increasing pensions for senior citizens, and funding has been made available for our youth to attend the Heart Trust Skills program free of cost. Let us unite, my fellow Jamaicans, to protect brand Jamaica against the forces of division and misinformation”, Dr Nelson commented.

Nelson, known in the United States as a transformational leader with a Doctorate in Educational and Organizational Leadership, concluded his comments by encouraging members of the Diaspora not to support any protests overseas that he says could paint Jamaica in a bad light.

“Please make your efforts worthy and make your efforts in the interest brand Jamaica. Our primary concern should be the protection and the upward mobility of our country, Jamaica, land we love”, Nelson remarked.