WHITEHOUSE, Westmoreland — Running three businesses that require her to be very hands-on while meeting the needs of two children and husband is not easy, but Nevitha Robinson-Boothe is holding her own.

She’s the owner of Dollhouse Aesthetics, a beauty bar that offers make-up application, body waxing, and lash extension services; South Coast Elite Enterprise Ltd, a property management firm; as well as South Coast Elite Events, a luxury weddings and events company that offers locations and equipment for rent.

If that wasn’t enough, she makes time to offer classes to young ladies who seek certification in aesthetics. Robinson-Boothe also volunteers with various youth organisations such as Reno Football Club, where she is a mentor. There she helps with training the 31-member Reno Female Football Team in etiquette, aesthetics, event management and other life skills.

In the midst of all of this she carves out time for herself and makes sure her family is not short-changed. She and her husband David have two boys, 10-year-old Zion and five-year-old Zane.

“I still get up and go to the gym every morning and make it back home in time to make breakfast for the family and take the boys to school,” Robinson-Boothe told the Jamaica Observer. “While earning is important, it is important to be an available mom and wife,” she said.

She is happy to have strong support from her husband who is general manager of an adventure park — another time-consuming job. However, they ensure their boys don’t feel left behind as they are very active parents at their school and also make an effort to have dinner at the family table every evening. Robinson-Boothe has found that having her family with her at events, where possible, helps increase family time and bonding. It also has the added benefit of her husband chipping in to help with some tasks.

“My boys are usually with me when I’m at work. I teach them the business,” she said. “God forbid, if I am to die today I am sure my 10-year-old is able to manage the business, do up invoices, and take bookings.”

Her aim is to create generational wealth for her family.

“I see my property management and events companies being very established in a few years,” Robinson-Boothe explained.

“My beauty bar is the only business that offers these services in Whitehouse, Westmoreland, at the moment. It requires my skills to operate; in order to see this growing I would have to invest in training staff. Who knows? Maybe I will open a training centre in the future [but] for now it is done by appointment only, so the room for fast growth has not yet been actualised,” she added.

Looking back at the path that has led her to where she is today, she is grateful for the challenges that have laid a solid foundation for her success.

“I was like everybody else when I started university,” Robinson-Boothe explained. “I wanted to do business. That was the safest career path. In the middle of it I didn’t feel… actualised. I felt like I was just going with the wind, so I switched to hospitality tourism management,” she told the Observer.

Her career began with a general manager role at a boutique hotel in Westmoreland. It was during her three-year stint there when she decided to launch her own business.

“While there I met several villa owners who, for some reason, believed I could manage their property for them,” said Robinson-Boothe. “Also, if I met with 10 brides for the wedding consultation, nine would confirm.”

She built her businesses using the network that she had created.

“I now manage five luxury homes in the eastern side of Westmoreland, with 10 more available to me when needed,” she said.

“These villas are also used as destination wedding venues as I do weddings for out-of-parish guests and guests who live overseas. Therefore, it is working out very well for the villa owners who would have had their homes locked away and not making any money outside of booking periods,” she added.

She is proud that her businesses provide employment and income for residents in the usually slow-paced town of Whitehouse.

“Ninety per cent of my vendor list is from Whitehouse to Negril point — my caterers, my photographers, my music persons, almost everyone,” she said.

She offered words of encouragement to other women who also want to successfully juggle their careers with family life.

“To the mom who is on the fence about maintaining career along with family life, you c n,” she urged. “Establish your balance; prioritise your happiness and peace, do not let ‘mom guilt’ take over. Create meaningful activities, maintain a healthy relationship, and remember you are a great role model and you are setting phenomenal examples for your children,” she said.

These are lessons she often shares during motivational talks given to the young ladies of Reno Female Football Team. As she told them during a recent session, “Like a modern mom, you can do it all!”