Romeich Major, co-manager for Jamaican star Shenseea, says her sophomore album Never Gets Late Here, which was released today, showcases her talent on a global scale.

“There’s a lot more difference in the album [compared to the first one], but it’s just the same versatility of Shen. She has a little more of the culture in this album more than anything else, but she still kept it on an international reggae/dancehall level,” Major told the Jamaica Observer’s Splash.

The project features collaborations from Masicka and Di Genius, Coi Leray, Anitta, and Wizkid.

Never Gets Late Here comes a little over two years after Shenseea’s début album, Alpha.

R U That, a track on the album which featured rapper 21 Savage, debuted on four major Billboard Charts in 2022. It reached #37 on Hot R&B/Hip-Hop Airplay, #25 on Rap Airplay, #34 on Mainstream R&B/Hip-Hop Airplay, and #36 on Rhythmic Airplay Top 40.

According to Major, the release date for the second album was “chosen by God”. In the meantime, he has been working his magic to spread the word about the body of work.

“We’re doing the average marketing, which is social media, ‘in the streets’, interviews, and all ah dem stuff deh. We had a wow factor last week, where one of my containers were wrapped with the album cover on both sides. I haven’t seen anyone do that in Jamaica, but, you know, we’re the marketing gurus, so we keep pushing,” he said.

Shenseea, whose given name is Chinsea Lee shot to stardom in 2016 with
Loodi featuring Vybz Kartel. Since then she has been on an upward trajectory with hot international collaborations and achievements.

The artiste has been under Major’s mentorship and management since the very beginning of her career.

He said that, thanks to her dedication, she has played a huge role in the direction of her success.

“It’s just like any business that has difficulties. Being an artiste isn’t easy, especially a female artiste from Jamaica. But we always work and push things, and nuh really watch no face. She is one of those people that you would call ‘silent and deadly’… She just does everything and then the world sees it,” Major reasoned.

In the meantime, he is encouraging music lovers to support the project.

“Support unuh artiste, support the country, support the brand. Everybody — from the Government to the people in the streets — stream the album, support the album, buy the album. A our people,” he told the Observer.