Despite intermittent rainfall on Wednesday night, reggae lovers turned out for the media release of the Revival rhythm courtesy of Heart Ah Love Records Inc at Janga’s Soundbar and Grill in New Kingston.

The project, which features Devano, Elijah Prophet, Fantan Mojah, J A Outlaw, Lutan Fyah, Lymie Murray, Munga Honorable, Natty Sean, Richie Spice, Sizzla Kalonji, and Turbulence is aimed at spreading consciousness.

“We’re hoping that we can reach a wide audience, because all the songs [on the rhythm] are very positive and they have a message, so we’re hoping that we could change the narrative a bit and let people know that positive music is still out there. We have a younger generation coming up; we want them to hear positivity. We want to help spread morals and values,” Kim Ambrose, public relations representative of the Canadian-based record label, told the
Jamaica Observer on Wednesday.

Heart Ah Love Records has been around for a few years; however, it was officially registered last year.

Ambrose noted that many of the acts on the rhythm fell in love with it once they heard it, hence the full line-up.

“It [the rhythm] was created for a collab between Natty Sean and one of Jamaica’s iconic female artistes. Nigel Staff of Ruff Kutt band — he’s the one who actually created the rhythm — and when we were putting it together, Sizzla Kalonji came to the studio and liked the rhythm… a few more people listened to it and they liked it and decided to put a track on it,” she explained.

Wednesday’s launch also saw special performances by some of the artistes on the rhythm including Turbulence and Sizzla. The latter went a step further by rendering some of his other hits like Praise Ye Jah and Give Me A Try.