ST JAMES, Jamaica— Pepsi Cola Jamaica led a successful beach clean-up at Fisherman’s Beach in Montego Bay, St James on Saturday, as part of lead up exercises for Reggae Sumfest 2024.

A team of 35 volunteers, comprising staff members and their guests, including children, participated in the clean-up effort, a news release on Monday said.

The initiative resulted in 235 pounds of plastic separated into 21 bags being collected from the beach, Bianca Fakhourie, corporate and legal specialist at Pepsi Cola Jamaica said.

“Our team was assigned to Fisherman’s Beach, and we were determined to make a significant contribution. We collected 235 pounds of plastic, securing first place among the participating groups on that beach. The clean-up was a collaborative effort, and it was heartening to see our team members work together to make a difference,” Fakhourie said.

“The day was filled with camaraderie and a sense of purpose. Interacting with other companies and engaging in friendly competition made the experience even more rewarding. We truly felt like we were making an impact, and by the end of the day, the beach was mostly clean,” she added.

Pepsi Cola Jamaica added that the clean-up initiative shows its dedication to environmental sustainability and community engagement.

“As the exclusive non-alcoholic beverage sponsors of Reggae Sumfest, Pepsi and Ocean Spray are committed to fostering a culture of environmental responsibility among festival-goers,” the release said.

Reggae Sumfest 2024 will take place from July 14 to 20 at the Catherine Hall Entertainment Centre in Montego Bay, St James.

The beach clean-up is part of a series of activities leading up to the festival to promote environmental awareness and encourage community involvement.