The ATL Automotive Group has proudly announced its official appointment as the regional master dealer for Chinese automaker Foton.

“After an extensive tender process, we are thrilled to embark on this new chapter with Foton. This regional appointment positions ATL Automotive to oversee Foton’s sales and aftersales operations across Jamaica and the Caribbean, which perfectly aligns with our vision to not only expand our presence, but also lead industry transformation through region-wide initiatives,” said Adam Stewart, executive chairman, ATL Automotive Group.

As regional master dealer, ATL Automotive Group will be responsible for the Foton brand in Jamaica and 12 additional Caribbean countries, including Antigua, Aruba, the Bahamas, Barbados, Bermuda, Bonaire, Cayman, Curacao, Guyana, St Lucia, Suriname, and Trinidad.

Founded in 1996, Foton has been the leading commercial vehicle brand in China for 19 consecutive years producing a diverse vehicle line-up that includes heavy- and light-duty trucks, vans, pickup trucks, minibuses, and more. This partnership enables the ATL Automotive Group to introduce a broader range of vehicles to meet diverse consumer and commercial business needs.

“Our goal is to set new benchmarks in customer service and vehicle performance to enhance our reputation as the Caribbean’s leading automotive company, with a presence stretching from the Bahamas to the northern reaches of South America. We’re especially pumped about expanding our automotive division into Bonaire and Bermuda for the first time,” said Stewart.

The importer agreement also establishes a new alliance with Key Motors, the current local dealer for Foton’s medium and heavy commercial vehicles in Jamaica.

“We are pleased to collaborate with the ATL Automotive Group in our collective goal to strengthen the Foton brand regionally. Customers can expect our operations to continue to run seamlessly, ensuring uninterrupted service. Together we look forward to expanding the brand’s offerings and meeting diverse local needs more comprehensively,” said Desmond Panton, managing director, Key Motors.

Key Motors will retain its existing, vehicle product portfolio, while the ATL Automotive Group will now assume responsibility as the local dealer for Foton’s light-duty trucks and passenger vehicles, including pickup trucks, minibuses, panel vans, and more.

Vehicles can be currently ordered with first deliveries expected in late August.