Through its upcoming Caribbean tour, creative agency The Limners and Bards Limited (The Lab) said it will be pushing its products and services to more markets in the region as the company goes after increased revenues and continue to diversify operations.

Speaking at an annual general meeting held on Thursday, Managing Director Kimala Bennett said that while the company has been doing work for clients across the region, plans are now in train to leverage more of these opportunities in emerging markets.

With the roll-out of new marketing initiatives, Bennett said the company will also be strategic in its push to more of these territories.

“One of the things we are looking at is why our efforts in the past have not worked well as we take key learnings to move forward. As a result, we’ve been looking to see how we can do things differently and over the next two to three months, we will be embarking on a Caribbean tour. I had visited both Barbados and Guyana just to understand what those landscapes look like and as I’ve mentioned, Trinidad is also on the radar,” she told shareholders.

Moving to tap into economic opportunities in territories such as Guyana, following its newly found oil wealth, Bennett said the strategy is to build out a presence for the company in these markets.

“We’ve had a couple conversation with strategic partners there and also in Barbados,” Bennett noted a she said that the company, through its latest efforts, is seeking to package itself not just for local clients, but also to those across the region and in the Diaspora.

The regional push, which forms part of the company’s strategic 2025 road map, is also tied to its revenue generation objectives through which it seeks to monetise content from licensing deals.

The company, which continues to earn the bulk of revenues from its media segment, saw reduced out-turns in 2023 as sales dipped 16 per cent to total $1.1 billion. This, as macro-economic challenges weighed on advertising spend. Net profit for the advertising and film production agency also plummeted to $57.3 million — down 60.2 per cent.

Positioning to leverage new opportunities in its production business, the creative firm, now heavily focused on content creation and film production, has through the development of a number of movies and web series been on the hunt to unlock more earnings as technology and streaming platforms become more popular globally.

“We recognise the untapped potential of Caribbean stories to captivate global audiences and that is exactly what we intend to do through our various productions,” the managing director said.

With the integration of artificial intelligence and deeper technology, The Lab in boosting its marketing initiative said the use of platforms such as a YouTube channel and its relaunched website will be important tools for the company as it moves forward with promoting and diversifying revenues.

“We wanted our website to represent our new vision and product lines and our move into content — it’s now up and running and we urge everyone to go and check it out. We’re positioning ourselves as the local fixers so that when international persons want to come to Jamaica, they know that we’re here. We’ve done it in the past but we’re going to be doing a greater push through search engine optimisation to ensure that this website gets out there,” Bennett said.

Chairman Steven Gooden also said that as the company presses gas on moving forward, its successes will be guided by the realisation of the 2025 strategic plan.

“The three strategic drivers which align with the company’s vision aim to achieve greater recognition in the region and on an international scale,” he stated.