MANDEVILLE, Manchester — With a number of families still struggling to pick up the pieces following the devastation caused by Hurricane Beryl three weeks ago, telecommunications company Digicel is using road promotions to ramp up its outreach.

Tari Lovell, chief marketing officer at Digicel Jamaica, told the Jamaica Observer on Wednesday that the company has expanded its promotions to include the distribution of vouchers for hardware supplies and cash.

“It is all about our One Jamaica promotion, which is all about unifying Jamaica coming out of Hurricane Beryl and our customers have been so resilient…With a number of corporate brands like [Jamaica Public Service], we are going into the communities to give back,” he said during a stop at Heaven’s FESCO service station in Mandeville.

“We are just trying to be in the community because we know that customers need assistance. We have cash that we are giving away, so customers can go out and buy supplies like canned goods like water and tarpaulin,” added Lovell.

In recent weeks Digicel, its foundation and other utility companies distributed food packages, tarpaulin and other supplies in communities hardest hit by the Category 4 storm.

Said Lovell: “We also have our build Jamaica brand with our Digicel Foundation, which gives Jamaicans the opportunity to apply for grants, especially those who need their roofs rebuilt and hose who need assistance in terms of fixing their houses,” he said.

He said the One Jamaica promotion will be targeting three parishes this week, which started in Manchester Wednesday.

“We will be going to St Elizabeth on Thursday and on Friday we are in Westmoreland. It is just about giving back and about the unity of Jamaicans,” he said.

Lovell also pointed to the Paris Olympics as a unifying factor for the country.

“Of course, you know the Olympics start on Friday, so that is also a part of the campaign. It is also about going around and getting our customers ready to celebrate team Jamaica. We know that this part of the year is the perfect time for Jamaicans to come out and be nationalistic,” he said.

Zara Mullings, taxi driver and resident of Pusey Hill in south Manchester, was among those who benefited from the One Jamaica promotion.

“Hurricane Beryl tore up the whole a me rooftop; nutten nuh lef. Coming here and seeing Digicel, I bought credit and a SIM card and I got a chance to win something. I ran with an egg in a spoon and I got a voucher to go to Rapid True Value for $12,000. Big up Digicel,” he said.