The highly anticipated Allure returned to Pearly Beach, St Ann, on August 5, following the energy-charged Rise and Toast brunch series earlier that day.

The premium, inclusive beach party generated a wave of excitement, especially with the crowd’s anticipation for dancehall sensation Stalk Ashley’s live performance, drawing fans from near and far for the chance to see her on stage.

“The support for Allure this year has been overwhelming. It’s one of those events that has grown to attract a diverse audience — season band holders, people who drive from Kingston and Montego Bay, and day-one Ocho Rios fans. It has also taken on a personality within Best Weekend Ever as an event with an authentic dancehall vibe and a beach club experience. We are so glad to deliver that unique party experience, which surpassed even our expectations when we saw scores of patrons still pouring into the venue after 2:00 am,” expressed director of Allure and managing director of Best Weekend Ever, Damieon Dacres, reflecting on the night.

The evening kicked off with a striking display of fashion, as patrons embraced the “stylish beach chic” theme with outfits ranging from flowy maxi dresses to statement bikinis paired with glamorous cover-ups. The fashion was just the beginning, setting a stylish tone that was matched by the night’s standout performances and production.

The event, sponsored by Smirnoff and Casamigos, was more than just a party; it transformed the serene shoreline into a hot spot of unforgettable moments.

“We wanted to make sure that every aspect of Allure was memorable for the patrons. From the bespoke Smirnoff and Casamigos backdrops to the cabanas that allowed VIP patrons to enjoy the event from an elevated view, our goal was to enhance the overall experience,” shared Smirnoff Junior Brand Manager Lasana Wilson.

The musical line-up did not disappoint, with DJ sets from Bishop Escobar and Ricky Platinum warming up the crowd while Fyahman elevated the energy to the next level. The much-anticipated moment arrived when artiste Stalk Ashley graced the stage, transforming the crowd’s anticipation into electric excitement. With hits like Dutty Casamigos, Bad Taliban, Narcissist, and Earthquake, she delivered a show-stopping performance that left a lasting impression.

As the night drew to a close with a dazzling fireworks display, it was clear that Allure had once again solidified its reputation as one of Jamaica’s premier beach events, marking the beginning of anticipation for the Late Check-Out festivities.