AWARD-WINNING water company Lifespan Spring Water recently welcomed singer-songwriter Olaf Blackwood into the Lifespan family.

Blackwood’s partnership with the Lifespan team began on a previous trip to Jamaica, where he was introduced to the water while dining at a restaurant.

“I tasted the water, and I was immediately taken aback with how good it was. It didn’t leave that metallic taste that usually lingers after having a drink of water, and that was a big deal for me,” said Blackwood.

“It’s an amazing feeling to be aligned with such a wonderful company considering their history, and for them to recognise and want to partner with me is such an amazing feeling,” added Blackwood.

For Blackwood, the timing of this partnership could not be more perfect, as it aligns seamlessly with the different aspects of his life.

His passion for health and wellness was a magnet towards his love for alkaline water.

“When the opportunity arose to work with the brand, after tagging them in a post on my
Instagram stories, it felt like a perfect fit. I am super ready to work with the brand, I’m extremely health conscious and this is a part of my daily life, specifically drinking alkaline water and this could not have come at a better time than the day my record with Shaggy got released,” declared Blackwood.

In the meantime co-founder and CEO of Lifespan Nayana Williams said she is excited about the prospects of the brand’s visibility through Blackwood’s ambassadorship.

“Olaf is a great fit for the brand. His music is very clean and I think it aligns well with what Lifespan represents. With all the travelling he’ll be doing, as well as the music videos he’ll be shooting, he will be enjoying Lifespan Spring Water throughout all his endeavours,” said Williams.