Tuesday Style Dryer (TSD) spotlights Jamaican-born, Florida-raised Lancôme Global Make-up Artist Sheika Daley.

Daley’s work has graced the covers of fashion glossies Vogue, Harper’s Bazaar, Allure,
GQ, Elle, Dazed, Marie Claire, and Essence, as well as campaigns for Valentino, Bulgari and of course her beauty home Lancôme.

If you’ve been following her on Instagram, you would have noticed more recently, her work with tennis superstar Serena Williams, with make-up looks for the Nike x Jacquemus campaign, her hosting duties at 2024 The eSPY Awards, an appearance on The Late Show with Stephen Colbert, and a stop at the Essence Festival.

Plus, she’s been churning out Instagram reels with Lancôme. Her latest? One of her favourite looks to do: A quick and easy bold purple smokey eye!

Get to know the Rock-star MUA via a Q&A at lancome.com, take a peek at Sheiks Rosy Nude, her new hydrating lip balm with Lancôme, and follow step-by-step instructions on how to nail the perfect smokey eye using Lancôme products.

What led you to be the make-up artist you are today?

I first learned about make-up from my mom, who is an artist and a painter. As an adult, I never attended cosmetology school or got any formal make-up education. I am entirely self-taught, which I see as an advantage because it means I am constantly learning and pushing myself to further hone my craft.

Can you share a memorable moment from your career?

One moment that has stuck with me for all these years is when my mentor – the queen, Dame Pat McGrath, personally called me to do her eyebrows. That may seem small but having such a trailblazing icon in our craft trust me to work on her was a real “pinch me” moment.

Who inspires you as a make-up artist?

There are so many places where I draw inspiration, whether it is from my clients, other artists in the industry, a colour scheme I see on the runway, or a TikTok video on my feed. In my opinion, you can find inspiration anywhere and everywhere if you are open to finding it.

Are there any make-up myths you want to bust?

That black make-up artists can only do black skin. To the core, we are simply artists, with diverse, unique talents and range just like any qualified artist. Skin colour should not put us in a specified box. Instead, we should be granted opportunities that are not that of just doing black talent. We can do it all.

What is your philosophy on make-up?

Be your own kind of beautiful – customise it for you!

BOLD PURPLE SMOKEY EYE

STEP 1

Apply the deep plum eyeshadow shade from the Lancôme Hypnôse 5 Color ‘Reflet D’Améthyst’ Eyeshadow Paletteto your lid as the base of your look.

STEP 2

Apply the lighter-toned, purple shade to the lid. Blend this shade into your base shade.

STEP 3

Add the lilac shimmery eyeshadow to the balls of the lid.

STEP 4

With the Le Stylo Waterproof Eyeliner Pencil in Noir Intense, create a line at the lash line, then smudge upwards, and outwards.

STEP 5

Add the deep plum shade to the bottom of the eye. “This is what’s going to bring out the smokiness,” says Daley.

STEP 6

Highlight your inner corner with the palette’s lightest shade.

STEP 7

And because no look is complete without lashes, Daleys first goes in with the Cils Booster XL Mascara Primer, then finish off with the says she loves to complete every look first applies Hypnôse Drama Mascara in the shade Black.

Now, pair with a nude lip, and have a fabulous time wearing this purple smokey eye!

CREDITS

Q&A: www.lancome-usa.com

Tutorial: IG/@officialsheiks