Instahype promoter, Andre Williams promises that today’s staging of the event, which has an all-white theme, will deliver a through-the-roof experience to patrons, many of whom flew into the island just to party with the multi-award winning journalist as he celebrates his birthday.

According to Williams, the Temple Hall Club House in Stony Hill St Andrew is the place to be tonight for everyone seeking great entertainment and good vibes.

“For Instahype, the Instawhite edition, the anticipation is through the roof. This is going to be an Instahype where we have a lot of first timers because we laid the foundation where promotion is concerned. We did things differently this year. We are up on the digital boards in Half-Way Tree and that was something we weren’t accustomed to but we took the leap this year because based on the excellent showing last year we didn’t want to take anything for granted,” Williams told the Jamaica Observer.

Special guest artistes booked for the event, include budding sensation, Nhance.

Captivating the patrons with music tonight, will be Red Heat Sound out of St Elizabeth, World Boom, Team X-Treme, Dj Baba, Dj Phenzic and ZJ West.

The event’s sponsors are Magnum, Visual Vibe, The Star, Your Mileage Ja, Lasco, Hills Connection, 1st in Line Entertainment, First Class and Body by Randy.

“Dj Baba and Dj Phenzic, those two have the hill and the people following. We have Boom Boom who is world renowned and Red Heat, the big sound. We are pulling out people from all walks of society, rural and urban. We have people from Canada, United Kingdom and the USA who are here. Some of them, this will be their first time at Instahype. Just imagine the first timers mixed with those who are original instahypers. Everybody knows about Instahype. We even had to change the venue to a bigger space which is the Temple Hall Club house. I can’t forget to mention the corporate support this year. The sponsors bought into the concept, the all-white theme. We are just going to have a great time. I encourage everybody to come out early. We start at 6:00pm and end at 12 midnight. Let’s have a ball at Instawhite,” Williams said, encouraging patrons to come out early in order to enjoy the full experience.