IN a bold move to blend art, technology, and community service, seven Rotary Clubs and one Rotaract Club in Kingston and St Andrew have collaborated to create a striking mural in the heart of the Kingston Creative Art Walk on Water Lane in downtown Kingston.

The mural, which incorporates augmented reality (AR), showcases Rotary’s seven areas of focus: peace building, disease prevention, water sanitation, maternal and child health, basic education, economic development, and environmental protection, with special recognition of Rotary’s historic efforts to eradicate polio globally.

The unveiling of the mural marked a significant addition to the globally recognised Downtown Art District, further establishing Kingston as a hub for creativity and innovation.

By merging visual art with AR technology the mural brings Rotary’s mission to life in a dynamic way, offering both an artistic and interactive experience for visitors.

“This mural is more than just an artistic expression — it is a reflection of the current Rotary International (RI) theme, ‘The Magic of Rotary’,” said Rotary assistant governor for Jamaica Southeast Steven Hudson.

“Each brush stroke symbolises our dedication to these areas and highlights the magic that happens when we come together to serve others and build a better world,” added Hudson.

Designed by local artist Anthony “Taoszen” Smith, with AR features developed by digital artist Kianne Patrice Hutchinson, the mural allows viewers to use the
Kulcha Connect app for an enhanced experience.

By scanning the mural, visitors can unlock additional layers of content that bring Rotary’s work to life in an immersive way.

For Kingston Creative, this project aligns perfectly with its mission of regenerating downtown Kingston and growing Jamaica’s creative economy.

“We are very pleased to partner with Rotary on this augmented reality mural. It showcases the immense talent of our local creatives while breathing new life into the heart of the city,” said Andrea Dempster-Chung, executive director of Kingston Creative.

Melissa Anderson, project lead and immediate past president of the Rotary Club of Kingston East & Port Royal, expressed her pride in the joint project as she noted how the mural highlights Rotary’s commitment to community impact.

“Through this creative project we are able to showcase who we are as Rotarians. We change lives, one community at a time, and we want others with a heart for service to join us,” said Anderson.

As Kingston prepares to host the 2025-2026 Rotary District 7020 Conference this mural will undoubtedly be a featured attraction, showcasing the power of art, innovation, and partnership in creating a lasting impact.

Members of sponsor Rotary clubs, downtown Kingston, Kingston East & Port Royal, Liguanea Plains, New Kingston, St Andrew North, Trafalgar New Heights, and Rotaract Club of Kingston celebrate the unveiling of the Rotary mural on Water Lane, downtown Kingston.