Never one to back down from experimenting, Honorebel goes Amapiano with Horimama, the latest release from Energy Surge, his album which came out in late August.

The sound, a mix of traditional African rhythms, jazz, and house, is particularly popular in South Africa. It has caught on in mainstream markets including the United States.

“I’m fascinated by all genres of music, not just one in particular. This is not my first rodeo where it pertains to Amapiano. On my last album 444 I collaborated with Snoop Dogg and Goya Menor on an Amapiano (Can’t Let Go) remix,” Honorebel said in an interview with the Jamaica Observer.

Horimama is a collaboration with Eme, an artiste from Nigeria, where Amapiano also has a growing following. Other songs released from Energy Surge include What You Drinking, Glue, and Love Somebody.

Produced by Honorebel’s Phantom Music Group, Energy Surge is the South Florida-based, Jamaican artiste’s 11th album. Previously, he made inroads in the pop, EDM, and hip hop markets, but this time around the objective was to make an impact closer to home.

“I specifically made this album more reggae and dancehall, so my aim was to target the reggae and dancehall lovers,” he said.

While he has established a fan base, especially in Africa and Europe, Honorebel is a staple of the competitive South Florida music scene where his contemporaries include rappers DJ Khaled and Pitbull.

Commercially, his biggest hit is Now You See It (Shake That Ass), a collaboration with Pitbull and house music trio Jump Smokers. That track made the Billboard Magazine dance charts in 2010.