Red Stripe spreads ‘Beer Love’ to customers
As part of Red Stripe’s vibrant Culture Week celebrations, employees stepped out of the office and into more than five communities across Kingston and St Catherine to connect with core consumers and customers of Jamaica’s favourite beer.
The journey took them to Waltham Park Road, Ken Hill Drive, Red Hills Road, Duhaney Park, Liguanea, and Portmore.
The Red Stripe team went out in high spirits and visited local outlets, spreading ‘Beer Love’ to existing consumers.
In each location, Red Stripe staff feted customers with complimentary beer and gift baskets, fostered connections, and expressed their gratitude to the people who have embraced the company over the years.
The lively on-the-street engagement displayed Red Stripe’s commitment to brewing unforgettable moments for its consumers while reaffirming its deep-rooted place in Jamaica’s popular culture and strengthening its notion that ‘Connection Ah Everything!’
