J Wray & Nephew Limited, whose parent company Campari Group acquired Courvoisier earlier this year, will now further enhance its premium spirits offerings across the Caribbean region through distribution of the cognac brand.

The Courvoisier acquisition has been touted as the largest deal in Campari Group’s history, which the group said will further strengthen its portfolio of global brands, particularly in aged spirits, as well as supporting future long-term premiumization ambitions in key strategic segments.

With Courvoisier, J Wray & Nephew aims to strengthen its distribution capabilities, and further boost its premium portfolio in Jamaica and the Caribbean region accompanying other brands such as Espolon Tequila, Grand Marnier, Appleton Estate and Lallier Champagne, the company said in a release.

Throughout the markets, retailers and distributors will benefit from an expanded product range, while consumers will enjoy greater access to Courvoisier, throughout the various consumption occasions and touchpoints, the release stated.

According to J Wray & Nephew, as Courvoisier is integrated into its operations, strategic marketing initiatives and promotional activities are anticipated to elevate the brand’s presence, while ensuring that its quality and heritage are preserved.

“This acquisition marks a significant milestone for JWray & Nephew,” said Stefano Furini, Senior Marketing Director at J Wray & Nephew Limited. “It not only strengthens our portfolio but also provides an opportunity to share Courvoisier’s rich heritage with a broader audience. We are excited about the potential this brings to both our local and regional business.

“Courvoisier will benefit from Campari Group’s proven leadership, focus and brand development capabilities, leveraging the Group’s enhanced operational and business infrastructure,” he added.

Courvoisier, now the leading cognac in key markets for the Campari Group such as the United Kingdom, was founded in 1828, by Félix Courvoisier in Jarnac, the Charente region of France.

Courvoisier is the youngest and most awarded of the ’big four’ historical cognac houses and received the title of Official Supplier to the House of the Emperor by Napoléon III, supplied the royal courts of Europe and was the drink of choice of the Belle Epoque, chosen to celebrate the inauguration of the Eiffel Tower and the opening of Moulin Rouge.

With its core collection of VS, VSOP and XO, which are further reinforced by a range of limited editions, Courvoisier has solid brand credentials across a multitude of versatile liquid styles.
For more information on the Courvoisier Cognac brand, visit @Courvoisier via Instagram.