Emancipation Park came alive on Sunday, October 27, as nearly 12,000 registrants donned their pink gear to take part in the annual ICWI Pink Run, the second-largest running event in Jamaica.

Returning to Emancipation Park, this year’s event underscored the community’s commitment to raising funds and awareness for breast cancer. With a goal of $20 million to support local breast cancer initiatives, the funds raised will be announced in the coming week, representing a step toward making critical resources more accessible for those facing breast cancer diagnoses.

This year’s Pink Run saw a vibrant mix of 11,841 registrants with 6,760 runners and 5,081 walkers, unified by their dedication to the cause. In attendance to show their support were the Minister of Health and Wellness (MOHW) Dr Christopher Tufton, MOHW Chief Medical Officer Dr Jacquiline Bisasor-McKenzie; and MOHW Director of Non-communicable Diseases and Injury Prevention Dr Tamu Davidson.

Following the run was the presentation of awards which included the largest participating team (Immaculate Conception High); largest school team (Hillel Academy); and champion team (Kingston College).

In the male run category, Peter Njuguna took first place with a time of 16:23, while Cindy Rose led the female category at 19:21.

The walk category saw Patrick Frater secure first place for the men with a time of 18:28, and Paula Sinclair for the women with a time of 34:24.

In a heartwarming gesture reflecting the community’s collective support, Bresheh presented a cheque for J$1,200,000 from their Purposeful In Pink initiative to fund 100 mammograms for women in St Thomas, where mammography services are currently unavailable.

Sandra Samuels, president of Jamaica Reach To Recovery, expressed gratitude for Bresheh’s contribution and acknowledged the invaluable support and dedication of all donors, sponsors, and community members who have joined together to make a lasting impact.

“The ICWI JR2R Pink Run is not only a testament to the strength and resilience of Jamaicans, but it is also a reminder of the power of community. Each runner, walker, donor, and supporter has contributed directly to the resources, treatments, and support networks that so many families rely on during their journey with breast cancer. With these collective efforts, we are empowering lives, and we are deeply grateful to each sponsor, volunteer, and participant who made this impact possible,” Samuels said.

Samantha Samuda, vice-president of marketing, distribution, and human resources at ICWI, reflected on the partnership’s impact.

“Over the past 10 years, ICWI has been part of this incredible movement that supports life-saving treatments and critical resources for those affected by breast cancer. As title sponsors, we were thrilled to see the Emancipation Park filled with thousands who share our passion for this cause. The Pink Run is more than a fund-raising event; it’s a demonstration of hope, strength, and a brighter future for the many Jamaicans who are impacted by breast cancer each year,” Samuda said.

This year’s ICWI Pink Run was executed by Running Events, and the unwavering support of volunteers played a pivotal role in the event’s success.

Samuels noted that their service throughout the month and on the event day itself has been invaluable, contributing directly to the event’s mission and impact.