ST JOHN’S, Antigua (CMC) — Antigua and Barbuda has been recognised as the first location globally to earn the ‘Wellness Destination’ designation from the Wellness Tourism Association (WTA).

The WTA defines a Wellness Destination as “a geographical area that fosters and promotes wellness as an integral part of life within the community and the region’s economy”.

The title was awarded after the country successfully met the WTA’s nine-point Wellness Destination checklist, developed in 2019, to evaluate locations aspiring to become hubs for wellness tourism.

The criteria is designed to ensure that wellness is deeply integrated into the community and local economy, prioritising both physical and mental wellbeing.

The association hopes that by recognising locations like Antigua & Barbuda, more regions will be encouraged to adopt similar wellness practices, further shaping the future of wellness travel.

Anne Dimon, WTA president and chief executive officer (CEO), said: “As wellness tourism continues to grow, it’s crucial that travellers understand the experiences and offerings available at each destination.”

“The WTA’s check-list provides a foundation for any region that aspires to be recognised as a true Wellness Destination, ensuring both visitors and locals benefit from the experience.”

Colin C James, CEO of the Antigua and Barbuda Tourism Authority, added: “We’re incredibly excited and honoured to be named as a Wellness Destination by the WTA.”

With pristine beaches, lush landscapes and peaceful environments, Antigua and Barbuda offers a perfect blend of natural beauty and tranquillity.

“This designation allows us to further solidify our position as a premier destination for wellness tourism, offering a variety of rejuvenating experiences tailored to the needs of today’s wellness traveller,” James said.