Dear Editor,

I visited two all-inclusive resorts on the north coast over the holidays and I was impressed that both hotels were fully booked. I was equally impressed to see so many Jamaicans from the Diaspora (and their families) supporting (and enjoying) the local tourism product.

The Jamaican Diaspora has never failed to support Jamaica. Jamaicans overseas pump over US$3 billion into the economy through remittances annually, mainly from USA, Canada, UK, and Cayman; Jamaican foreign remittances are reportedly one of the highest in the world from a diaspora of any country.

I wouldn’t be surprised if a significant chunk of tourism revenue also come from Jamaican Diaspora spending, especially during the peak winter season when many return to Jamaica to escape frigid weather and celebrate good food and culture with family and friends. Some locals also opt for a resort ‘staycaytion’ during the holidays to relax and enjoy.

The importance of the Jamaican market segment in tourism cannot be denied, and I don’t think enough credit is given. We must commend Jamaicans for always making it Jamaica. When many other options exist for travel and even when advisories exist, Jamaicans have always shown confidence in Jamaica. Tourism advertising dollars rarely target Jamaicans yet Jamaicans do what they have to do to continue supporting the country financially.

Hotels provide a wide assortment of Jamaican cuisine to satisfy the palates of their diverse guests, which always include many Jamaicans returning home for a visit. Authorities should ‘big up’ Jamaicans for making it Jamaica.

Tourism employees should also be commended; I noticed that some line staff are now allowed to eat meals with guests. I never saw this before in Jamaica, although it is common in resorts in other countries. We must ensure that employees who enhance the guest experience are well taken care of, in terms of benefits and remuneration.

P Chin

chin_p@yahoo.com