Reggae sensation Keznamdi has unveiled the visuals for his latest track, Time.

Dubbed a “poignant anthem urging humans to cherish life’s most essential moments”, the track is an ode to Keznamdi’s musical roots with visuals that showcases his deep cultural ties to Africa.

In a release, the entertainer said he knows the single will resonate with listeners as individuals continue to battle daily struggles associated with life’s hardships.

“Humanity is constantly faced with this tension between intense focus and the need to live in the moment,” said Keznamdi “I know this song is gonna touch some inner notes for a lot of people ‘cause it’s just straight-up reality.”

Filmed against the backdrop of Ghana’s vibrant cultural scene, the video is said to be “a soulful exploration of Keznamdi’s cultural ties to Africa as well as his commitment to delivering music that resonates globally”.

The video is now available for streaming across all digital platforms.

The track, which encapsulates Keznamdi’s ability to blend traditional reggae with elements of dancehall, Afrobeats, and soul, marks the first glimpse of his highly anticipated sophomore album which is slated for release in the coming months.

Born in Kingston, Jamaica, to Rastafarian parents who performed with the iconic reggae group Chakula, Keznamdi is hoping his rich musical legacy will shine through his upcoming project. The entertainer said fans can expect a continuation of the vibrant, globally inspired sound that has made him a standout voice in contemporary reggae.

— Shereita Grizzle