Business social
Red Stripe and Rick’s Café marked a milestone 25-year partnership with the launch of the Red Stripe Experience in Negril, Jamaica. The event drew an impressive crowd of industry leaders from finance, tourism, entertainment, and the private sector, demonstrating the power of collaboration in driving Jamaica’s economic and cultural growth.
Tourism Minister Edmund Bartlett delivered the keynote address, praising the partnership for enhancing Jamaica’s global reputation. As the sun set over the ocean, attendees engaged in meaningful discussions, celebrating the blend of tradition and innovation that defines both brands.
The Red Stripe Experience is expected to create 140 jobs, generate $1.5 million in annual revenue, and attract 60,000 additional visitors to the island. The partnership underscores the shared vision of promoting Jamaica as a premier destination for locals and tourists alike.
