KINGSTON, Jamaica — People’s National Party (PNP) Spokesperson on Culture and Creative Industries Deborah Hickling Gordon is calling on Jamaicans to protect and grow their creative industry as the country reflects on the continuing legacy of Bob Marley.

“The People’s National Party celebrates the 80th birthday of the phenomenon who was the Honourable Robert Nesta Marley. There can be no doubt that with his profound messages, Bob Marley inspired not just Jamaica, but a world in transition — on the African continent and beyond,” Hickling Gordon said on February 6, Marley’s birthday.

February marks both Reggae Month and Black History Month.

Describing the singer as a consummate professional she added, “His approach reminds us that time, effort, planning, and persistence are essential to achieving greatness.”

“It is this ‘Marley mindset’ that we must adopt to protect and promote our culture and grow Jamaica’s creative economy — to expand wellbeing and our wealth,” she insisted.

The political representative maintained that, “Black History Month is a time to reaffirm our commitment to preserving the fullness of our culture, uplifting our creatives and ensuring that the next generation understands the power of their history. Now more than ever, we must invest in our own stories, support our creative industries and build an economy that values our talent and engenders national pride and dignity.”

Hickling Gordon also emphasised the power of reggae.

“Reggae music encompasses and reflects the island’s history, struggles and resilience; echoes the voices of the oppressed worldwide; and articulates the pain, struggle, hope, and dreams of our people,” she said.

“With its roots in ska and rocksteady, Reggae evolved into a powerful tool for social change, advocating for justice, equality, and unity through performers Peter Tosh, Marcial Griffith, Jimmy Cliff, Burning Spear, Black Uhuru, Bob Andy and significant contributors including countless other producers, technicians and players of instruments,” the politician stressed.

Hickling Gordon highlighted the country’s black trailblazers across other disciplines as well citing “Nanny of the Maroons, the unyielding vision of Marcus Garvey, the artistic genius of Barrington Watson and the scientific contributions of Dr Thomas P Lecky; the fine turn of phrase of Lorna Goodison, to the global dominance of Usain Bolt”.

“There is no doubt that Jamaicans are a people with excellence in our DNA!” She said.