Jamaican culture and fashion brand Cooyah has been tapped to create an exclusive collection for the inaugural Grand Slam Track event to be held in Kingston, Jamaica.

Created by the legendary four-time Olympic champion Michael Johnson, Grand Slam Track promises to revolutionise track racing globally. Jamaica was selected to launch the league, with the inaugural Slam scheduled for April 4–6, 2025, a three-day spectacle of track excellence.

Grand Slam Track is introducing a fresh fast-paced format designed to bring the world’s best and fastest athletes together at four major events each year, featuring the biggest head-to-head showdowns in the sport.

According to Grand Slam Track, to celebrate the groundbreaking event, it is excited to work with beloved Jamaican brand Cooyah to mark the moment. Known for its bold graphics and deep roots, Cooyah has a legacy of infusing Jamaican culture into its full range of clothing from resort to streetwear. Cooyah is a long standing supporter of track, the brand having been the official merch sponsor for Jamaica’s women’s 4x400m relay team at the 2004 Athens Olympics.

The capsule collection—featuring hoodies, T-shirts and caps will be available for a pre-drop at Cooyah’s Kingston store at 96 Hope Road on April 2. This will give fans first access to the limited-edition first pieces.

Fans will also have the opportunity to shop the collection at the Grand Slam Track meet over the three days. This partnership is powered by Kemet Apparel Group, which relaunched Cooyah’s retail operations in Jamaica in 2022.

Dionne Gordon, COO of Cooyah, expressed excitement about the partnership, stating, “Collaborating with the Grand Slam Track team has been great. They gave us creative license to express the essence of Jamaica in our designs and the fans will be happy with the collection. The designs pay homage to Jamaica’s rich track legacy. Partnering with a track legend and superstar like Michael Johnson is an incredible opportunity for a homegrown brand.”

Grand Slam Track promises an immersive experience which will celebrate Jamaican culture. As part of its commitment to leaving a lasting impact, in addition to working with a local brand, it says it will feature a commissioned mural that will be donated to a local charity.

“We’re excited to work with Cooyah as part of our debut Slam in Kingston, said Teresa Palladino, VP Marketing and Partnerships for Grand Slam Track. “We want to build a lasting relationship and legacy with Grand Slam Track in Kingston, and collaborating with Cooyah is a big part of that.”

The world’s best track athletes will be at the National Stadium for Grand Slam Track April 4–6, and Cooyah promises to give fans the best athleisure gear to witness what is guaranteed to be a marquee calendar event.