In a market saturated with synthetic products, Woman’s Touch, a feminine care brand founded by Dr Chris-Ann Simpson-Harley, is making strides to become the leading choice locally for all-natural, chemical-free solutions tailored to women’s health.

According to Dr Simpson-Harley, Woman’s Touch is not just a brand, it’s a solution aimed at offering healthier, safer, and more comfortable feminine care options.

Simpson-Harley, an obstetrician/gynaecologist, created the product after experiencing first-hand the discomfort caused by conventional sanitary products.

“I experienced a lot of irritation and odours, which I later realised were common complaints among many of the patients I saw — a significant number of whom have also had to deal with recurring yeast infections. Based on my own experiences and the concerns of my patients, I started thinking about creating something more natural, and that’s how Woman’s Touch was born,” Simpson-Harley shared with the Jamaica Observer.

“Banking on a God-given idea, I chose cotton as a better material to develop sanitary products that are 100 per cent cotton-based, offering solutions that are chemical-free, comfortable, and breathable and will ultimately offer full protection and confidence to women of all age,” Simpson-Harley added.

With Woman’s Touch on a mission to dominate the fem care aisle, the brand now carries more than 13 stock-keeping units (SKUs) comprising a wide range of sanitary napkins, maternity pads, wipes and feminine washes, all crafted from natural ingredients.

“What I’ve done is to combine scientific evidence, particularly from a gynaecological perspective — something no other brand has done so far. Woman’s Touch therefore brings the healthiest options for women to the market in the form of feminine products,” Simpson-Harley explained.

One of the brand’s standout innovations is its multi-pack sanitary napkin first in the market solution. These convenient packs allow women to purchase a variety of sizes in one go, eliminating the hassle of buying multiple packs each month. This thoughtful approach is part of Woman’s Touch’s broader commitment to making feminine care simpler and more accessible.

“Women deserve better and healthier options, much of which are still lacking in the market. Woman’s Touch has so much more to offer, but at the moment we remain constrained by a number of issues surrounding access to funding and a number of other teething pains small businesses often experience. Despite the challenges, we continue to scout out new partnerships as we push forward to saturate the market with more of our products. We are a young and growing brand, and we remain committed to fighting for our growth,” the medical practitioner said, while noting that the self-funded business, which is largely breaking even at this point, is now pushing to get to the level where it can begin to earn enough profit to undertake a lot more of the philanthropic efforts it wants to be a part of.

The founder’s passion for improving women’s health care extends beyond her products and sees her being deeply dedicated to supporting initiatives that tackle issues such as period poverty, which she identifies as a critical challenge for many women.

In addition to her work with Woman’s Touch, she operates West Trade Medical Centre, where she conducts her clinical practice. The brand’s products are currently distributed through a partnership with Facey Commodities working alongside its own West Trade Distributors division.

“These ventures are not just about creating innovative products like Woman’s Touch sanitary napkins, liners, wipes, and Mother’s Embrace maternity napkins; they represent my commitment to addressing unmet needs in women’s health care while promoting dignity, comfort, and empowerment,” Simpson-Harley noted.

Currently pushing to take the brand worldwide, the founder and CEO — fired up by the support of a hard-working team, strong family backing, and overwhelming customer feedback — continues to lead the enterprise to its goal of becoming a global brand known for providing healthier, natural alternatives in feminine care.

“Our vision is to expand our product line, complete the multi-pack series, and introduce natural deodorants and tampons to our offerings as we push into regional and international markets, including Amazon. In the next 24 months, we aim to achieve these milestones but within five years’ time, we also hope to have established a stronger presence in both the North and South American markets,” she said of the outlook.

Woman’s Touch is not just a brand, it’s a solution aimed at offering healthier, safer, and more comfortable feminine care options.

The brand’s founder is a certified medical practitioner who has used her clinical experience to help with developing products.

Marketed as a healthier option, the products developed by the Woman’s Touch brand are 100 per cent cotton-based and chemical free.

The Woman’s Touch line carries more than 13 stock-keeping units comprising a wide range of sanitary napkins, maternity pads, wipes, and feminine washes, all crafted from natural ingredients.