Rising reggae-soul artiste Ras-I continues to make cultural waves with the selection of his uplifting track
Somewhere Wonderful as the official soundtrack for the Jamaica Tourist Board’s (JTB) 2025 Easter campaign.

Crafted as a heartfelt ode to Jamaica, Somewhere Wonderful delivers a rich blend of soul, reggae, and national pride, making it the perfect sonic match for JTB’s campaign, which showcases the island’s natural beauty, warmth, and authenticity. The campaign will run across international markets, including the US, Canada, and the UK, with support from tourism partners and brand collaborators.

“It’s a powerful feeling to see my music used in service of promoting Jamaica,” says Ras-I. “As artistes, when we create songs that carry a positive message and uplift our culture, it’s important that both the public and private sectors support those efforts. That support fuels the creative community and inspires more works rooted in pride and purpose.”

“I’m proud that my team was able to bring that vision to life,” he continued.

“This partnership represents what’s possible when intentional creativity meets strategic collaboration,” says Apryl McIntosh, Ras-I’s manager and founder of Niche Entertainment Group Ltd. “The selection of Somewhere Wonderful highlights the value of authentic, culturally rooted music in national branding efforts.”

As the visuals roll out across television, digital, and social platforms, Somewhere Wonderful continues its journey; not just as a song, but as a soundtrack to the island’s pride, passion, and promise.

Ras-I is a multi-instrumentalist known for his genre-bending sound that fuses reggae, soul, and jazz influences. His debut project, Tsojourna, received critical acclaim for its depth and originality. A proud voice of the new Jamaican wave, Ras-I is committed to creating music that uplifts, empowers, and preserves the island’s cultural legacy.