ST JAMES, Jamaica — RIU Hotels & Resorts Jamaica has pledged J$1.2 million to sponsor 500 students, both from high school and tertiary institutions, for the upcoming Jill Stewart MoBay City Run.

The bold move reaffirms the group’s commitment to education and community development ahead of the May 4 event in the resort city.

RIU, which operates seven resorts across Jamaica, is known for its impactful corporate social responsibility initiatives. This year, the hospitality giant is once again fielding one of the largest corporate groups, with a contingent of 1,000 participants, including staff, partners, and now, students.

According to a release from organisers of the Jill Stewart MoBay City Run, Frank Sondern, RIU’s regional director of operations, Jamaica, said the sponsorship is more than just a donation, it’s a direct investment in the region’s future.

“We are not just building hotels, we are building communities,” Sondern said in the release.

“By sponsoring 500 students, we’re giving them a chance to be part of something greater. This isn’t just about running, it’s about building confidence, promoting health, and supporting education.”

Sondern recounted that RIU has supported the Jill Stewart MoBay City Run since its inception 11 years ago, and while the group was absent last year due to the launch of its newest property, Riu Palace Aquarelle, it was determined not to miss 2025.

“This event aligns perfectly with who we are as a company. It has a proven track record of transforming lives through education. Our team was disappointed to miss last year, but this year, we’ve come back with renewed energy and purpose,” he said.

The Jill Stewart MoBay City Run has raised more than J$33.5 million for scholarships and school resources since inception. The proceeds help students from western Jamaica access tertiary education, covering tuition, school supplies, and even infrastructural support for institutions.

RIU’s student sponsorships will cover race registration, T-shirts, and participation materials, removing financial barriers and allowing students to join a movement that promotes personal growth and civic pride.

“These students are the future of Jamaica. Giving them the opportunity to participate fosters a sense of belonging and motivation. It tells them, ‘You matter. Your goals matter. And we are here to support you,” Sondern said.

RIU’s commitment to social responsibility has long extended beyond tourism. Its projects include the ‘Saving the Reefs and Parrot Fish’. initiative in collaboration with the Montego Bay Marine Park, and the establishment of an orthopedic clinic in Negril, serving residents in western Jamaica.

“Whether it’s marine conservation, healthcare, or education, RIU stands behind Jamaica. This run is just one more way we continue to walk or run alongside the communities that support us,” Sondern remarked.

The Jill Stewart MoBay City Run will feature both 5K and 10K races and a walk, with proceeds continuing to fuel life-changing education initiatives across the region.